Huntsman Cancer Institute:
Know Your Body
Savvy Productions embarked on a transformative journey with the Huntsman Cancer Institute, crafting three visually captivating animation videos that serve to aid viewers in recognizing the signs and symptoms of cancer.
Transforming Cancer Awareness
The Huntsman Cancer Institute approached us with a noble mission—to help people understand the signs of cancer and alleviate the fear associated with visiting a doctor. Their target audience was a low-income, low-literacy group, making the challenge two-fold.
There was a need to connect with an audience that traditionally faced barriers to understanding cancer. They wanted a series of videos that could transcend languages and resonate with a diverse audience.
The Process
We provided a comprehensive suite of services, including: writing, graphic design, animation, and editing. The challenge lay in crafting a script that conveyed the story without words. Drawing on our years of experience, we were determined to meet this challenge head-on.
Our process involved meticulous scriptwriting and the creation of custom-designed animated characters. To ensure representation, we collaborated with underrepresented community leaders, resulting in characters with diverse skin tones and attire. This attention to detail aimed to make the videos relatable to a broad audience.
Special Insights
The impact of our work extends beyond the immediate client. These videos have garnered attention from other cancer institutes, indicating their effectiveness in spreading awareness. The characters were also so popular that the Huntsman Cancer Institute used them in print and bus ad campaigns.
The Outcome
The result of our collaboration with Huntsman Cancer Institute was a series of well-received videos. We didn’t rely on stock elements; everything was custom-designed to enhance the storytelling and resonate with the audience. The characters, with input from community leaders, were crafted to connect with a diverse demographic.
The Impact
The videos made a significant impact, winning a prestigious Telly Award and achieving recognition not only within Utah but beyond. The feedback from our clients speaks volumes about the positive impact we had on their vision and goals:
“My experience working with Savvy has been phenomenal. They listened, encouraged innovation, and executed my vision seamlessly. Very communicative and collaborative. And beyond talented.”
”I gave Savvy Productions an impossible task of creating an educational video without using language. They absolutely knocked it out of the park. I would wholeheartedly recommend this company to anyone needing creative video services.”
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