Transforming Cancer Awareness with Savvy Productions
Savvy Productions embarked on a transformative journey with the Huntsman Cancer Institute, crafting three visually captivating animation videos that serve as a beacon of understanding for viewers in recognizing the signs and symptoms of cancer. Faced with the challenge of conveying this crucial information without relying on language, we guided our audience through a visual narrative. In a world where many speak different languages, our animated characters became companions on a meaningful exploration, enlightening viewers about common cancer symptoms.
The Huntsman Cancer Institute approached us at Savvy Productions with a noble mission – to help people understand the signs of cancer and alleviate the fear associated with visiting a doctor. Their target audience was a low-income, low-literacy group, making the challenge twofold.
Mission:
Our mission was clear: to create a series of simple yet impactful videos that not only explained the signs of cancer but also empowered viewers to take action. The goal was to reach an often overlooked demographic and provide information in a way that was accessible and engaging.
The compelling event that prompted Huntsman Cancer Institute to reach out was the need to connect with an audience that traditionally faced barriers to understanding cancer. They wanted a series of videos that could transcend language barriers and resonate with a diverse audience.
Services Rendered:
We provided a comprehensive suite of services, including writing, graphic design, animation, and editing. The challenge lay in crafting a script that conveyed the story without words. Drawing on our years of experience, we were determined to meet this challenge head-on.
The Process:
Our process involved meticulous scriptwriting and the creation of custom animated characters. To ensure representation, we collaborated with underrepresented community leaders, resulting in characters with diverse skin tones and attire. This attention to detail aimed to make the videos relatable to a broad audience.
Special Insights:
The impact of our work extends beyond the immediate client. These videos have garnered attention from other cancer institutes, indicating their effectiveness in spreading awareness. The characters were also so popular that the Huntsman Cancer Institute used them in print and bus ad campaigns.
The Outcome:
The result of our collaboration with Huntsman Cancer Institute was a series of well-received videos. We didn’t rely on stock elements; everything was custom-designed to enhance the storytelling and resonate with the audience. The characters, with input from community leaders, were crafted to connect with a diverse demographic.
The Impact:
The videos made a significant impact, winning a prestigious Telly Award and achieving recognition not only within Utah but beyond. The feedback from our clients speaks volumes about the positive impact we had on their vision and goals.
“My experience working with Savvy has been phenomenal. They listened, encouraged innovation, and executed my vision seamlessly. Very communicative and collaborative. And beyond talented.””I gave Savvy Productions an impossible task of creating an educational video without using language. They absolutely knocked it out of the park. I would wholeheartedly recommend this company to anyone needing creative video services.”
Call to Action:
Do you have a big idea that needs to come to life? At Savvy Productions, we thrive on turning creative visions into impactful realities. Explore how we can solve the challenges associated with bringing your ideas to life. Contact us today and let’s create something extraordinary together. Want your idea to come to life? See how we can solve the big idea you need to bring to life.