Zero Fatalitities:
I’m Not Driving
In the age of the smartphone, distracted driving is becoming a major problem on our roads. Penna Powers was challenged to come up with a series of TV spots to raise awareness of the issue. The campaign included complicated visual effects, so they turned to Savvy Productions to make those spots a reality.
The Process
Our team collaborated with Penna Powers to determine exactly what was needed to make the spots truly memorable.
Using visual effects wizardry, we replaced wording on practically filmed signs, simulated a car crash, and more.
But, it wasn’t enough just to create realistic visuals. Through editing, we created additional emotional elements that were essential to get the message across.
Awards
Our creativity and massive efforts paid off when this campaign was awarded a coveted Emmy from the National Academy of Television Arts and Science.
Let us know how we can use our video expertise to help your business.
Contact us for a free quote for your project.