Show Death Who’s Boss

Transforming Serious Messages into Emmy-Winning Comedic Gold

To achieve the desired impact, Savvy Productions faced unique challenges, such as crafting a larger-than-life Grim Reaper costume with oversized boney fingers. Death needed boney fingers that were three times bigger than human digits that could break things and taunt people in humorous ways. Once a costume and props were built we had to do a tremendous amount of pre production to figure out locations and how to rig props so they would explode properly without injuring anyone. In order to not damage our functioning costume hands, we created a skeleton fist out steel which worked perfectly for those “smashing” shots! Savvy Productions is always up for the task of creating something unique. The end result was a series of spots that got a lot of positive attention.

Once all of the planning was completed Savvy filmed and edited the commercials. Due to the nature of having Death as a character the visual effects and motion graphics were very demanding for these funny commercials.

To help the audience best relate to the Grim Reaper the spots had a tone that was engaging and humorous. The ads still emphasized the wisdom of avoiding driving while impaired and buckling up in a non threatening way.