UFirst Credit union rebrand launch
When U First Credit Union's decided to rebrand and change their name, they needed a brand launch video to get employees excited about the changes ahead. They wanted to show off the new look, but also make it clear that company culture was staying the way it always was: fun and friendly.
The process
To make this video more interesting, we combined motion graphics composited with footage of actual employees filmed on a green screen. This animated motion graphic video shows off their new logo, colors, and look. Everything in this launch video was made from scratch to show the uniqueness of U First.
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