Public Safety Campaign
The Utah Department of Public Safety needed to reach 30 to 40-year-old males to encourage them to buckle up. Penna Powers conceived an award-winning campaign to use action heroes to promote this idea. They teamed up with Savvy Productions to bring this concept to life. This was especially challenging because the budget didn’t allow for seat belt “puppets”, so Savvy Productions came up with a way to animate the “buckle faces” with visual effects magic. The client loved it so much they have made multiple iterations of the same spot over the past 3 years. These Click-It-Or-Ticket spots star characters such as Captain Jack Sparrow, Princess Leia, and Gandalf. If these action heroes can’t get you to buckle up, we don’t know who can. Be sure to Click-It-Or-Ticket!
Awards
We are excited to announce that this campaign won an Emmy award. It is exciting to receive recognition from the National Academy of Television Arts and Science. Savvy Productions has won lots of awards but this win is extra special.
The Process
Savvy Productions worked with custom oversized seatbelt buckles dressed up to match all of our favorite movie characters. After filming them on a green screen, we then took them into post-production for mouth animations, giving them backgrounds and adding in more visual effects. The client is extremely happy with the end result and the Savvy team is even more pleased they got to keep the Captain America Buckle Face for our “Wall of Fame!”
See the other Buckle Face Commercials below:
Conclusion:
Want your next commercial to stand out? Get Savvy Productions, your audience deserves to be wowed!
Get Savvy
Do you need a TV commercial or some Corporate Video Productions created for your business? Then it’s time to get Savvy!
Savvy Productions has the ability to create awe-inspiring videos that will resonate with your audience. We feel this is due to our experience, talent, and ability to collaborate with our clients. This drive and philosophy have led Savvy Productions to become an international award-winning video production company that you can always count on.